Monday, March 8, 2010

Mattel So In Style (S.I.S.) Dolls - New 2009

Mattel So In Style dolls, Fall 2009


The So In Style dolls were introduced in the fall of 2009 by Mattel. Stacey McBride-Irby, a Barbie designer of 12 years and mother of two, saw the potential for diversity within Mattel and started her "passion project" in the summer of 2007.






















She said she was inspired by her 6-year-old daughter and wanted something that looked like her and other girls in the African-American community.
Chandra























Darren
The final product: So In Style (S.I.S.), black Barbie dolls with fuller lips, a wider nose, distinctive cheek bones and curlier hair.

















So In Style features "Grace," "Kara" and "Trichelle" -- three best friends who are all "about fashion, fun, and friendship" -- as well as, "little sisters," who aspire to be like the older dolls.
Grace









After the initial offering of the three, 2 more were introduced, Chandra and one male doll, Darren.
Kara







The dolls are all very posable, all have jointed elbows, Darren has jointed legs as well, and the 4 ladies have the "pop joint" movable legs capable of some different positions. Very detailed clothing and accessories make this series a real winner!
Trichelle

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